This strategic shift aligns the company’s brand identity with its new vision of enabling businesses to operate seamlessly across local and international markets, eliminating financial boundaries. Unlimit’s comprehensive suite of solutions caters to Europe, the UK, Latin America, APAC, and Africa.

Since its establishment in 2009, Unlimit has continually expanded its capabilities and diversified its product offerings to meet the evolving demands of the market. The company now boasts one of the world’s most extensive in-house payment infrastructures, encompassing payment processing services, banking as a service (BaaS), and a fiat gateway for cryptocurrencies, DeFi, and GameFi.

Commenting on the rebranding, Kirill Evstratov, Founder and CEO of Unlimit, stated, “As a company that consistently adapts to industry trends, we continuously enhance our products and portfolio. This rebranding represents a natural progression for us, emphasizing our mission and ultimate objective: the elimination of financial barriers that hinder our customers’ local and global operations. Our goal is to enable our clients to ‘unlimit themselves and go beyond borders.’ We are committed to our vision, devoted to our customers, and will continue to deliver cutting-edge solutions to accommodate their needs.”

The new brand name marks a strategic milestone in Unlimit’s efforts to consolidate its product line and amplify its global presence. Unlimit’s BaaS solution will be known as ‘Unlimit BaaS’, while its Web 3 on- and off-ramp solution, GateFi, will be rebranded as ‘Unlimit Crypto’. The company has also revamped its website, adopting the slogan “borderless payments.” The website offers a holistic view of Unlimit’s offerings, featuring an interactive map and detailed descriptions of payment methods specific to each region.

As the market for cross-border transactions continues to experience consistent growth with a projected reach of $238.8 billion USD (£193,556 billion) by 2027, and a CAGR of 5.3 percent, Unlimit aims to provide clients with the freedom and flexibility to conduct payments from anywhere at any time, removing limitations that hinder business expansion.