Visa has partnered API infrastructure company M2P Fintech to help fintech and non-banking entities issue payment products through the Visa Ready to Launch (VRTL) programme. M2P Fintech specialises in building financial infrastructure through a wide range of accessible solutions.

By acting as a tech layer between banks, fintechs, and financial institutions, it delivers cutting-edge APIs that work to embed financial technology in core business offerings. Addressing fintech pain points The VRTL programme tackles challenges encountered by fintech and non-banking organisations when introducing new card programmes. These obstacles encompass technological, operational, and commercial aspects, which can be formidable due to the fragmented landscape of card enablement.

Additionally, partnerships with numerous players in the ecosystem, including licensed financial institutions for Bank Identification Number (BIN) sponsorship, issuer processors, Know Your Customer (KYC), and Anti-Money Laundering (AML) partners, are imperative for successful multi-market penetration. Simplified integration and swift go-to-market solutions By providing end-to-end card issuance capability through product bundling and programme management, combined with a secure and scalable technology integration platform via API and SDK, Visa Ready to Launch streamlines the entire process. The programme’s ‘One Contract’, ‘One Pricing’, and ‘One Integration’ approach reduces go-to-market timelines, enhances overall capacity, and ensures participating fintech benefit from a quick onboarding experience.

Officials from Visa said that the VRTL programme provides fintech with extensive go-to-market toolkits including SDKs, online education coupled with subject matter expertise, all designed to help the fintech go to market faster and more efficiently. The programme enables fast decision making and fast-tracks deployment of credentials via product bundling, pricing simplification, rapid contracting, and ease of implementation. M2P Fintech’s representatives added that VRTL is an excellent toolkit for fintechs eagerly awaiting to launch their programmes.

These companies will be able to focus on their core business without worrying about piecing together various components of the ecosystem to innovate. VRTL resolves fintech’s pain points, providing them with the tools they need to thrive and to unlock their potential. .