Poland-based fintech Wallet Factory has implemented its customer loyalty platform for Ukraine-based energy supplier YASNO . After Wallet Factory won the client's bid, it created and implemented an effective solution that was especially suited to YASNO and its retail clients.

The client, which provides financial and non-financial enterprises with tech-enabled solutions that spur business growth, reasonably relied on the substantial experience of Wallet Factory in developing revenue-generating eWallets and loyalty rewards projects in the dynamic markets of Africa, MENA, and LatAm. The adoption of Wallet Factory's customer loyalty platform with YASNO, according to company representatives, shows that these programmes are not just available at conventional retail chains. This expands the opportunities for billing companies to use the power of customer engagement and rewards.

By fusing personalised rewards with loyalty programmes, businesses in the sector may take advantage of this excellent chance to transform their client connections. Augmenting customer engagement The main objectives of this project were to establish a strong loyalty programme, encourage prompt payment for essential goods, boost sales of supplemental products, and actively integrate YASNO customers into the business ecosystem. Customers may now even use their bonus points to pay for a TV subscription thanks to the integration of this enterprise-grade technology, adding value and flexibility.

Prior to the implementation, only 30% of B2C customers paid their electricity bills in full and on time. Additionally, there was a lack of mechanisms to stimulate sales of additional products, retain customers, and attract new ones in the face of a changing market landscape. To address these challenges, YASNO needed a solution that would incentivise targeted payment discipline while offering direct discounts on additional goods from its partners.

Key features of the loyalty programme provided by Wallet Factory include the ability to create and configure accrual rules and conditions without any developer involvement. This user-friendly interface empowers the client to set priority and exception rules, define criteria such as completeness, regularity, and timeliness of payments, and introduce additional indicators for rule calculation. Furthermore, the platform enables seamless management of exclusive rules for promotions, special offers, and marketing campaigns, including validity periods, client lists, and limited segments.

Understanding customer needs with data management The customer loyalty platform also facilitates comprehensive customer data management, allowing to create, process, and store customer information files. With flexible tools for segmentation, such as RFM segmentation, the company gains insights into customer behaviour and preferences. Historical data on loyalty programme usage by clients further enhances the understanding of customer engagement and informs targeted marketing strategies.

Augmented communication through optimised engagements The loyalty programme is seamlessly integrated into client services, including the personal account, as well as various communication channels. An integrated message editor empowers the company to create mass mailings, templates, and personalised messages tailored to specific customer segments. The platform also enables the exchange of data between the loyalty system and external systems, facilitating the upload and download of information on accumulated bonuses and operations with bonuses.

With the successful implementation of the enterprise-grade customer loyalty platform, Wallet Factory is confident that it will significantly enhance customer engagement and retention, boost payment discipline, and improve sales growth. This initiative exemplifies Wallet Factory's commitment to leveraging cutting-edge technology to deliver unparalleled customer experiences while helping its clients drive business success. .