Cloud-based B2B platform WOGOM has announced the acquisition of Ckart Online in a bid to expand its ecommerce presence. Through this acquisition, WOGOM intends to broaden its Business-to-Business (B2B) ecommerce presence in India, increasing access to over 25 regions and more than 8,000 trade partners with 25 brands.

As a cloud-based platform for local and international business entities, WOGOM aims to enable organisations to expand and engage in growth-suppoting activities by delivering them the ecosystem they require and connecting them. The company intends to unite individuals, sellers, buyers, entities, demand-fulfilling agents, and other business entities leveraging technology as a medium, assisting them in fulfilling their needs and objectives. Additionally, WOGOM focuses on mitigating business difficulties, including lack of resources, workforce, monetary capabilities, geographical disadvantages, lack of consumer base, limited product portfolio, and economic drawbacks, among others.

The company plans to globalise local business entities, providing them with technological support and a platform. WOGOM’s development strategy The strategic move is set to improve WOGOM’s offering, developing additional value for customers and partners, while also solidifying its position in the industry and allowing service portfolio expansion. Under the Business Transfer Agreement (BTA) between WOGOM and Creative Newtech, Ckart’s parent company, the acquisition was conducted on a slump sales basis.

Currently, the acquisition is subject to regulatory approvals and customary closing conditions. WOGOM is set to closely collaborate with Ckart Online’s team to ensure a seamless transition for all involved stakeholders. According to officials, the strategic decision solidifies both companies’ commitment to expanding their presence in the B2B ecommerce market and offering increased value to customers and partners. As part of the acquisition, WOGOM and Ckart Online intend to support growth and innovation in the industry, while also extending their footprint.

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