US-based fintech Xalles has bought Appy Perks , a business rewards programme, to gamify rewards for local businesses. Appy Perks will utilise gamification to generate new and ongoing customer interest for local businesses.

The introductory game is a perks wheel where users can spin for free and receive discounted perks offered by local businesses. Appy will introduce its programme to SMBs through a subscription programme. Each business subscriber will have access to its own business portal which includes analytics designed around the perks programme.

Special and targeted rewards for customers Businesses will also have the ability to create special perks wheels for birthdays, veterans, and current college students. These special Perks can only be viewed by users who qualify for the special perks wheels. Appy Perks utilises GPS and location services so only local businesses will display based on the location of the user.

Officials from Appy Perks said they are very excited about being a part of the Xalles family. Xalles is building a hub of companies within its corporate walls that will work together and create multiple business solutions for SMBs globally. Appy Perks will soon introduce its simple customer retention programme to the market.

This will give a door-in for Xalles to introduce its other complementary products and services such as AI and payments to the SMB marketplace. As executives from Xalles say, they are happy to announce that Appy Perks is joining the Xalles Financial Services group. This is a strategic acquisition for Xalles that complements the work being done in existing subsidiaries of the Global Savings Network and the Loyalty Superstore.

Appy Perks’ mission is to become an important player in gamified customer incentives by creating a fun, user friendly, and cost-effective option for local business to reach new and existing customers. Appy Perks was previously a participant in the Xalles Studio. This acquisition agreement has been executed and the successful closing event has been completed and was effective as of 7 April 2023.

What does Xalles do? Xalles Holdings is a holding company that focuses on direct investments in disruptive fintech companies. The company actively seeks acquisition targets in which it can invest and accelerate growth, targeting companies with solid management teams and business models, large total attainable markets (TAM), and lucrative exit opportunities. The company places emphasis on leveraging blockchain and other technologies to provide financial reconciliation and auditing solutions, which, over time, will allow for the capture of recurring revenue streams.

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