The partnership will allow merchants across different segments to immediately access Zimpler’s account-to-account payment solutions through Primer with clicks, not code.

The partnership comes with several benefits for merchants looking to integrate payment solutions onto their platforms and for their customers, as both Primer and Zimpler are focused on providing a seamless user experience and solving payment complexity. Merchants just need to integrate with Primer once, after which they can add Zimpler to their payment workflows in minutes.

Zimpler solutions available through Primer include instant Pay-ins and other B2B products. The integration will be available in all of Zimpler’s markets, including Sweden, Norway, Finland, the Netherlands, Germany and Estonia.

Catrine Rhenberg, Head of Partnerships at Zimpler, said: “I am delighted to start our partnership with Primer. Zimpler is all about simplicity and our collaboration will now allow merchants to integrate our solutions in an even easier way—without the need for code. I believe that we have a common vision when it comes to creating next-generation payments technology and I look forward to our partnership evolving as we expand our product offering and enter new markets.”

João Vidigal, EMEA Partnerships Manager at Primer, said: “Account-to-account payments represent a powerful way for merchants to increase acceptance and drive conversion. By offering A2A payments across Zimpler’s markets, we’re giving Primer’s merchants even more ways to build unique commerce and payment experiences for their customers.”