Job Description
Consumer Marketing Services (CMS) is responsible for marketing for all US consumer charge and credit products including acquisition of new members, deepening engagement in early tenure, loyalty marketing for tenured members and retention efforts spanning all channels. The CMS Lifecycle & Loyalty Marketing Team at American Express is focused on driving spend, digital engagement and brand relevance through innovative marketing and servicing strategies featuring Membership Rewards and priority digital partners and merchants.
As the payments landscape evolves with more merchants accepting contactless & digital payment solutions, American Express® aims to be the Card of choice. We have an opportunity to deepen our focus and leverage proprietary payment platforms & external partnerships to engage prospects and existing Card Members through a cohesive product and marketing roadmap. The Senior Analyst will play a key role in executing this roadmap to achieve top of wallet status in the digital space.
This candidate will support the execution and partner management for contactless Cards and digital wallets, including Apple Pay, Samsung Pay, Google Pay and Fitbit Pay. This is a great role for a strategic marketer who is looking to showcase strategic thought leadership, drive innovative marketing and lead execution across marketing channels (email, web, social, servicing etc.) to grow product usage and ‘sticky’ spend.