Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.

We’re looking for a Product Marketing Lead to oversee product marketing for Stripe’s application products (including Stripe Billing, Stripe Sigma, and Reporting & Analytics). This role will work with the Applications Product and Engineering team to help define our roadmap and strategy, bring new applications products to market, and grow awareness and adoption of our applications.

You are:

• A storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience—from developer to CFO—and differentiate Stripe. You have excellent verbal and written communication skills
• Data-oriented. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market
• Organized. You are able to manage highly interdependent, complex projects and keep various workstreams on track
• Passionate about technology. You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand
• Ambitious. You are eager to make an impact at Stripe. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
• A team player. Product Marketers collaborates across the Marketing team and with basically every team at Stripe. You are able to work with a range of disciplines to execute on your work
• A player-coach. You are an experienced, effective, and caring manager who can inspire and guide a team of talented PMMs, while also being a driver of your own workstreams

You will:

• Deeply understand how to scope and execute marketing strategies needed to reach different customer segments: talk regularly to users and prospects and work with our Analytics team for qualitative and quantitative insights that inform your work (content, messaging, positioning etc)
• Advocate for our existing and prospective users, be informed about our competitive landscape, and become the go-to expert for your product area to help shape the product roadmap and strategy
• Develop product positioning and messaging informed by user research, market insights, and product understanding
• Manage a team of product marketers, helping them grow and coaching them on their work product
• Work closely with a range of cross-functional teams—product managers, sales, design, PR, and engineering—to develop go-to-market strategy and drive launches for our products
• Help enable user-facing teams at Stripe—from Sales and User Operations to local teams in other countries
• Work with the Finance and Product teams to set pricing that aligns to the product value proposition and with our users’ success
• Partner with the Product and Growth Marketing teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis
• Think globally as we work to expand our solutions around the world, adapting your understanding of local market needs, competitors and pricing accordingly

Our ideal candidate will have:

• 12+ years of relevant work experience that can span marketing, product marketing, product management, operational roles, or strategy consulting, including direct management experience
• At least 8 years of product management, product marketing, or go-to-market experience with many of those working on SaaS products ideally
• Experience working on marketing throughout a product’s lifecycle

We don’t expect you to have all these things (but the more the merrier!).

 

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