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Senior Marketing Specialist
Sony Electronics has an exciting opportunity for a Senior Marketing Communications Specialist to work out of our San Diego, CA offices and play a key role in the marketing communications planning and execution for Sony's Home Audio and TV division.
This position is dynamic and fast paced and helps define the go-to-market strategy, execution, and budget allocation for all of the advertising and promotional activities for the Audio and TV divisions, with a strong emphasis on digital marketing. This position will also brief the internal and external teams including media, messaging, web, retail, CRM & design on direction, and work closely with these experts to ensure activities and programs are on strategy, meet timelines and deliver on the agreed upon performance goals.
The Senior Marketing Communications Specialist will demonstrate competency in setting communications strategy, defining go-to-market plans, budget management and program performance reporting, including return on investment measures.
Critical to this role is the ability to formulate and present holistic marketing strategies, project manage various activities simultaneously, draft and maintain project briefs, drive cross-functional teams with clear direction, and measure post activation results. The role has a strong emphasis on digital marketing and requires knowledge of digital marketing strategy and execution. The ideal candidate has experience project managing multiple marketing projects at once, with a track record of executing projects on time and in budget.
Equally critical is the ability to learn the product market including target audience, usage scenarios, competitive landscape, technologies and their benefit to the consumer as well as future market trends. We have internal clients to whom we are ultimately responsible to, and the ability to thrive in an environment with different personality types is a must.
- BA/BS degree is required or equivalent
- Must have 3 to 5 years related experience
- Attention to detail and ability to manage projects, including multiple supporting team members, on a tight timeline
- Pro-active attitude focused on getting things done and meeting goals
- Forward thinking, anticipating challenges and solving for them before they happen
- Strong communication, presentation, and copy writing skills
- Ability to understand product, the target consumer and the competitive market and craft unique multi-channel marketing strategies to reach them
- Analytical mindset and the ability to crunch data to determine what worked, what didn’t and how we improve
- Experience managing retail, CRM, digital, PR, media/advertising and social projects
- Skills include competency in PowerPoint, Excel and Word
Sony Electronics is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state or local law.